A pair of jeans from 1933 had belt loops, but still had the cinch and suspender buttons, offering a variety of ways the pant could be worn. Some owners wore their jeans with a belt. They cut off the cinch right at the rivet, and snipped of the suspender buttons, choosing to wear their jeans not like the older generation with suspenders. Men became more prevalent as the 1930s wore on, and some Levi® brand retailers even kept a big pair of scissors at the cash desk to cut the cinch off for their customers.
Hidden under the leather patch, but not visible until it began to shrink with age, is a tiny, white cloth label printed with a blue eagle and the letters “NRA”. This was the National Recovery Act logo, which Levi Strauss & CO. was allowed to use because the company abided by the labor rules of President Franklin Roosevelt’s National Recovery Administration during the Depression years of the 1930s.
THE 1933 501® IS A WIDE AND RELAXED FIT.
— CONE MILLS 10OZ RED SELVEDGE DENIM (12OZ AFTER WASH)
— 2 BACK POCKET RIVETS
— BELT LOOPS, CINCH & SUSPENDER BUTTONS
— TWO HORSE LEATHER PATCH
— CROTCH RIVET
— NRA (NATIONAL RECOVERY ACT) LABEL
— SINGLE NEEDLE ARCUATE
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LVC 1933 501 Jeans Rigid